![]() It’s beloved by legions of parents, who claim it helps their baby sleep better and longer-and, in so doing, helps parents sleep better. It has won multiple awards, including the 2018 Curator’s Choice award from the Industrial Designers Society of America, the 2018 Best Bassinet award from the Bump, and the National Sleep Foundation Inaugural SleepTech award. Since its introduction, the Snoo has catapulted to baby hall of fame. It can be rented for $159 per month plus fees, return shipping, and deposit. Karp launched it as the hallmark product of his company, Happiest Baby, in 2016. It was created by pediatrician Harvey Karp, MD, alongside Deb Roy, professor of Media Arts and Sciences at the Massachusetts Institute of Technology, and Swiss designer Yves Béhar. The Snoo is a popular, $1,595 smart baby bassinet (available at Amazon and Target) that gently rocks and plays white noise to calm fussy newborns-and, theoretically, gives parents some of their nighttime sleep back. Here are key points for new parents to consider about the Snoo based on my reporting. But despite its cult status among parents, parenting magazines, and design enthusiasts, medical experts who work with babies expressed concerns about the bassinet when I reached out to them with questions about the Snoo. Several of those I spoke with said that the product seemed to help fussy babies sleep-allowing their exhausted caregivers much-needed rest, as well. (Like other sleep-related products for infants we’ve written about in the past few years that would require human testing, Consumer Reports cannot test this product in our labs, so we rely extensively on research and interviews with experts.) ![]() ![]() How much could a smart “bassinet” help a baby sleep? Is it worth the cost? And are there any risks involved in having a baby in an internet-connected bed that plays noise and moves back and forth? While my friend was preparing for and having her little one, I spent the past several months researching the Snoo, talking to pediatricians, digital privacy experts, infant sleep consultants, pediatric physical therapists, and parents about the Snoo. The FDA has verified, however, that the Snoo does not increase the likelihood of SIDS/SUID (Sudden Unexpected Infant Death).Īccording to the FDA, there are no infant sleep systems or positioners that are allowed to market themselves as preventing or reducing the chances of SIDS or SUID. However, while the Snoo has been deemed a novel medical device that keeps babies on their back, it has not been approved as a product that prevents SIDS, and the Snoo cannot market itself explicitly as such. Infants who sleep on their back are less likely to die of SIDS (Sudden Infant Death Syndrome) than those who sleep on their side or stomach. De Novo classification means that a novel product is considered a medical device for a particular use: In this case, the Snoo has been approved as a Class II medical device that has been evaluated to safely keep the baby secure on their back while in the Snoo. Update, April 4, 2023: In March 2023, the Food and Drug Administration granted the Snoo “De Novo” approval. ![]()
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